Any product that keeps the same packaging year after year is at risk of losing business to newer products and companies that recognise the importance of keeping up with emerging trends. Food packaging must evolve to fit customer needs and demands, or a business can expect to see sales plummet.
The Health Trend –
These days, consumers are very concerned about the healthfulness of their food. To remain competitive with similar products, you will need to use packaging which highlights the products health benefits. Phraseology is very important; you want to ensure that the nutritious benefits of your food is made crystal clear. Otherwise, consumers will pass your product over for one that does promise to bring healthy benefits to the table.
The Increasing Importance Of Convenience –
In years past, many Australians spent the majority of their adult lives surrounded by decently sized families. Most adults lived with their spouses, parents, grandparents, siblings and children for the majority of their adulthood. That’s changed a lot, though. Today, more people than ever before are going it alone. More couples are opting not to have any children, and many professionals choose to live alone instead of getting married or sharing a place with roommates.
Since large groups of people aren’t the norm anymore, individual-sized portions are becoming key in packaging. Products are increasingly expected to be easy to open and resealable whenever possible. People don’t want to waste food, and trends in packaging dictate that smaller definitely is better. Single serving packaging is becoming very commonplace as well, and companies that fail to take that into consideration are going to fall behind the competition.
Premium Quality: More Important Than Ever In Packaging –
Today, packaging should highlight the quality of the food that it is protecting. Consumer’s confidence is greatly increased in the quality of the product through the use of impressive and heavy duty packaging materials. Phraseology on the packaging should highlight the luxury nature of the product, and it should appeal to the customer’s demand for top of the line goods. In every way possible, the packaging should enhance the appearance of the product and impart a sense of class and sophistication to the food to make it more palatable to the consumer.